Kit Steinkellner
May 30, 2015 8:55 am

We all know Jessica Alba as a kick-ass actress, but what some of us may not know is Alba is also a kick-ass entrepreneur. Forbes recently profiled Alba and her endeavor The Honest Company, a company that makes safe and healthy products aimed at families.

As Forbes reports, The Honest Company is currently valued at a whopping $1 billion dollars, and with Alba owning 15 to 20%, that’s $200 million that is all Alba’s. She was featured on the cover of Forbes’ “America’s Richest Self-Made Women” issue, ranking just behind  Beyoncé and Judge Judy. While we’re crazy-impressed with all the lady celebs on the list (Oprah and Madonna are also featured in the line-up) what’s really impressive about Alba’s achievement is that she made her fortune in a field that is completely different from the field where she made her name.

So what’s the secret behind Alba’s billion dollar victory? Like so many genius start-up leaders, Forbes reports “The Honest Company was inspired by a need that wasn’t being filled.” Specifically, after Alba experienced a terrible case of hives using baby detergent to prewash the onesies she had received as a baby shower gift, Alba started researching the chemicals found inside baby products, and found all kinds of scary stuff. Alba wanted to buy products from a company she liked and trusted, but after scouring the internet from top to bottom, she couldn’t find that company.

“I felt like my needs weren’t being met as a modern person,” Alba explained to Forbes. “I want beautiful design like everybody else. But it shouldn’t be premium-priced, and it should, of course, be safe.

So Alba decided to quit waiting around for her dream eco-safe/nontoxic company to appear out of thin air and decided to build that company herself. Working with a couple of experienced entrepreneurs, they launched their company, and started with, of all things, diapers.

“I kind of want them to be cute,” she told Forbes. “And the natural diapers: Why do they have to look like your baby’s wearing a brown bag?”

When the diapers took off, the company was able to expand and launch a whole bunch more products people could trust, cleaning products, multivitamins, sunscreen, handbags, nursery furniture, the 120-item list goes on and on.

We’re so impressed with Alba for seeing a real need in the world and having the guts and dedication to start a company that could make a real contribution. Our hats are off to you, Miss Alba, you’re a life inspiration to us all!

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