YouTube/Livia
Jen Juneau
April 12, 2016 2:30 pm

We’ve pretty much all been victims of the menstrual cramp at one point or another, right? One moment, you’re going about your daily business, when all of a sudden, BAM. You’re out of commission for anywhere from a few seconds to an entire day. And for those women who suffer from unbearable menstrual pain to the point where even going to work is something that seems impossible, a pill that takes a while to start working (and only reduces pain as opposed to eliminating it) or a not-so-discreet heating pad just might not be enough.

Well, guess what? There’s a new invention called Livia that is being marketing as “The Off Switch for Menstrual Pain.” It’s a drug-free little device that, when worn and activated with a touch, “closes the ‘pain gates’ by stimulating the nerves and blocking the pain from passing to the brain.” It also promises to work immediately, unlike pills – whose effects can take a while to kick in. Oh, and it also comes in a variety of cute colors, because why not?

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The science behind Livia is actually pretty straightforward. According to the campaign, users simply attach the device’s electrodes to the point of pain via its gel stickers, and press the power button. It then transmits a pulse to keep nerves “busy,” which closes the nerve gate and prevents pain signals from passing through the body. This is called the “Gate Control Theory.”

“Over 50% of women suffer from primary menstrual cramps, for which they consume large amounts of painkillers,” says Professore Bari Kaplan of Women’s Hospital – Beilinson, a medical advisor for the Livia production team, in the campaign description. “Livia uses a pain relief method that does not involve drug consumption. The idea is to close the ‘pain gates.’ The device stimulates the nerves, making it impossible for pain to pass. The method Livia uses has been proven effective in several clinical studies and I strongly recommend the use of the device to relived PMS pain at any time.”

Livia’s Indiegogo campaign has tons more information on the device, including its cost ($149 retail, or $85 if you buy the associated perk to purchase in advance), FAQ (including questions about safety, battery life, side effects [read: there are none] and more), and availability date (October 2016). You can also read testimonials from beta testers, who claim they don’t have to take any pills anymore and outline how much they love the design’s look and discreetness. Livia’s goal was to raise $50,000, and they already have $84,274. Looks like this product will be in high demand!

We think we speak for every woman who has ever suffered from period cramps when we say, can it be October yet? Make sure to get over to Livia’s Indiegogo campaign and get your device on pre-order for $85 before it’s too late – and check out the other perks, too!

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