Bridey Heing
June 01, 2015 8:51 am

Makeup is a choice. It can be empowering, artistic and just straight-up fun to apply. But there’s also something to be said for the rise of the #nomakeup movement, as more women proudly flaunt their natural beauty shrugging off societal expectations. Now one South Korean woman has captured both the transformative nature of makeup and the flawlessness of natural beauty, in one YouTube video.

In the video, which now has over 7 million views, a young woman sits in front of the computer in full makeup. Then she carefully takes off all the makeup on one half of her face, leaving the other side fully done up. The change is striking: Her entire face seems to change in just a couple minutes. It’s no surprise that makeup can completely change the way you look, but seeing that effect on one person is really incredible. It’s an unmasking of conventional beauty standards, and a reminder that there’s no shame in going makeup-free if that’s something that feels right for you.

She titled the video “How to remove your face,” and the caption reads, “What makes a woman.” We’re assuming (hoping!) that’s a tongue-in-cheek reference, since what makes a woman is obviously not eye makeup. The comments are a mix of shock and admiration, with a lot of people wondering how she does it (seriously, that makeup remover though). Check it out below and see for yourself.

(Image via)