For those who love getting lost in a department store world full of pillows, expansive beds, and comforting soft-colored drapes, the following news may break off a sliver of your consumerist heart: Bed Bath & Beyond may get rid of coupons forever, condemning you to a discount-free hell.
Somebody make sure Broad City’s Abbi is okay.
The store recently realized that while popular, their classic coupons that gave customers 20% off were backfiring profit-wise. This led them to do testing on a beta version of a new rewards program called the “Beyond +” loyalty program.
Why must change happen?!
The program in testing include the perks of free shipping for online purchases and 20% off purchases, but the catch is, there’s a $29.99 membership fee.
One of the main questions they’re grappling with is whether or not the membership fee will stop people from joining.
Depending on whether or not Bed Bath & Beyond is successful with their trial round of Beyond +, they may discontinue their coupons altogether.
We’re going to need dog cuddles to cheer us up from this possible loss.
In a conversation with analysts in September, BB & B CEO Steven Temars shared his hope for the direction of the company: