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Credit: Comedy Central

For those who love getting lost in a department store world full of pillows, expansive beds, and comforting soft-colored drapes, the following news may break off a sliver of your consumerist heart: Bed Bath & Beyond may get rid of coupons forever, condemning you to a discount-free hell.

Somebody make sure Broad City’s Abbi is okay.

Credit: Comedy Central /

The store recently realized that while popular, their classic coupons that gave customers 20% off were backfiring profit-wise. This led them to do testing on a beta version of a new rewards program called the “Beyond +” loyalty program.

Why must change happen?!

The program in testing include the perks of free shipping for online purchases and 20% off purchases, but the catch is, there’s a $29.99 membership fee.

One of the main questions they’re grappling with is whether or not the membership fee will stop people from joining.

Depending on whether or not Bed Bath & Beyond is successful with their trial round of Beyond +, they may discontinue their coupons altogether.

We’re going to need dog cuddles to cheer us up from this possible loss.

In a conversation with analysts in September, BB & B CEO Steven Temars shared his hope for the direction of the company:

Hopefully, their move towards personalized marketing will continue to include good deals on delicious smelling candles and luxe pillows. Otherwise, they’ve made their bed and need to lie in it.