Lilian Min
July 31, 2016 9:29 am
IKEA

When it comes to affordable, stylish furniture, there’s always that one brand that comes to mind. Yes, it’s IKEA, the Swedish giant that’s furnished many a college dorm and first home-away-from-home. But while most of us associate the boldly blue-and-yellow branded company with stark, utilitarian, but kind of quirky furniture, IKEA’s new catalogue for 2017 shows that they’re moving in a gentler direction, all while keeping to their same overall mission: Good design for everyone.

Their kitchen spread is filled with the same white, easy-to-assemble gear that they’re known for, but the details (and lighting) are what make this pretty eye-catching instead of, y’know, catalogue boring:

IKEA

Like, I could easily see these cutting boards on sale at a local vintage market, but IKEA’s version probably won’t low-key always smells like vinegar and/or something else pungent:

IKEA

That pastel yellow cabinet! That screen! It’s always a good idea to build a room around your statement/coolest piece of furniture, but the understated tones in this room setup make it easy to go bolder with more pieces:

IKEA

We really love the below loft spread, which acknowledges that there are a lot of folks out there living without the formal room/home organization that a house provides:

IKEA

Check out the full catalogue here, and if you worry that the above shots are a little staid for the company that wholeheartedly embraces its Swedish meatballs, don’t worry; they know that they (and their fans) can be a little weird:

IKEA
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