Bren Lee
February 17, 2016 8:10 pm
H&M

For the second year in a row, H&M is releasing a Coachella capsule collection, and naturally, we need Every. Single. Piece.

Over the last decade, Coachella has morphed from a niche desert music festival into a must-attend celebration of music, fashion, and style. H&M is known for affordable, stylish pieces with an indie lean, so this partnership is obviously a match made in heaven. H&M was the first apparel company that Coachella ever officially partnered with in terms of designing a collection, so it was natural that the two come together for a second collection.

“We love Coachella because we enjoy its democratic spirit and the bonding experience it creates,” said H&M designer Ross Lydon in a press release announcing the collection. “To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection.”

H&M

This year’s collection is offering both womenswear and menswear and features an underlying theme of playfulness, road-trip vibes, and a sense of belonging. H&M said we can expect to see “folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts.”

Basically, all the the essentials for looking good in the desert, especially the flat boots. Pro tip: Coachella is no place for high heels.

H&M

In addition to the release of the #HMLovesCoachella Collection, the brand will be hosting an exclusive pop-up shop at the festival. Attendees can pop into the tent and pick up an outfit from the collection, enjoy an interactive branded experience, and of course, take a break from the heat.

H&M

The collection will be in stores and online starting March 24th, with a sneak peek online March 23rd. If you’re bummed because Coachella is already sold out, H&M will be giving away passes throughout March on their social media feeds.

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