Marie Lodi
May 12, 2016 12:50 pm

If you use Instagram to stay up-to-date with the latest beauty trends, you may have noticed a particular set of oval makeup brushes in the hands of multiple makeup artists. Each brush in the 10-piece set has a tool for everything you basically need when it comes to creating your beauty look — contouring, eyeshadow, blush, concealer, lip, and more.

People are raving about the set, available on the eponymously-named website, My Makeup Brush Set, pointing out the softness of the brushes. “First time using these babies today, I’m a fan! They are so soft and blend everything beautifully. I was really surprised how little product was absorbed into the bristles. Especially with the foundation, it made a little go a long way,” @thelittlemua wrote on her Instagram.

Makeup artist Toria Serviss posted a video of herself using the brushes for contouring. “I am SO in love with my @mymakeupbrushset Oval Brushes. They are so soft and make contouring, highlighting, and baking a breeze,” she wrote.

While many of the Instagram posts appear to be sponsored content, the growing popularity of the brushes makes them seem pretty legit. Just look at the flawless looks these brushes create.

It’s not hard to bring attention to the obvious similarity to Artis brushes, a favorite of Kylie Jenner’s, except at $25 a set, these cost hundreds of dollars less.

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