And the 2017 Pantone color of the year is...
This past year has been stressful, to say the least. We lost some of our greatest artists and our hopes of electing the first woman president were dashed in the most dramatic fashion. So it makes sense that Pantone has selected as its Color of the Year for 2017 a shade that will do more to calm the national psyche than arouse it. That shade is called “Greenery,” and once you start to notice it, we guarantee you’ll see it everywhere.
Pantone, the world’s leading color authority, describes Greenery as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” adding that it’s “nature’s neutral.” The company says its annual Color of the Year represents “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
See for yourself! Do you think Greenery is the right shade for the year ahead?
We’re definitely on board!
Between the explosive popularity of green eyeshadow, the surprising ubiquity of green velvet, and the rise of living walls and matcha green tea, it’s no surprise that Pantone opted for this shade — it’s a trend that’s been right under our noses.