The new feminist clothing line we're currently obsessing over
A brand new clothing line has just launched, and it’s super rad. HERstory Apparel was created “to honor the trailblazing women of the past, inspire the amazing women of today and ignite a future generation of girls.” Um, yes. Sign us up!
The fantastically feminist brand carries super-cute women’s and unisex tank tops, t-shirts and muscle tees, along with t-shirts and tanks for youth and toddlers. But HERstory is not just simply a line of tanks and tees — it’s a movement.
Founders Moriah Muse and Jill Beilke came up with the idea for the brand after realizing that countless incredible women have been left out of history books. On HERstory’s Facebook page, they explained, “There were LOTS of amazing women left out of HIStory books. . . that’s why we need HERstory!” We whole-heartedly agree.
Most of the shirts were inspired by a story — stories most of us have probably never heard, but definitely could use to know. Here’s the story behind this “Fly Girls” shirt:
And this one:
While the message behind HERstory is completely inspiring, the clothes are also rad and totally fashionable. We want to have all of them, and we think you will too.
Featured images via