Gina Florio
Updated Feb 16, 2017 @ 12:11 pm
Credit: Lane Bryant/Instagram

Most times when we see a woman on the cover of a magazine, we can tell she’s probably been airbrushed and edited, no matter how naturally beautiful she is. It’s become such an epidemic, that some celebrities and models have insisted their own photos are untouched — because there’s something harmfully deceitful about telling the world that photoshopped women are what real women look like.

That’s why the latest Lane Bryant ad in the 2017 Sports Illustrated swimsuit edition is a breath of fresh air. Their Cacique swim line was worn by stunning supermodel Denise Bidot, and the best part is that Denise’s body is on display exactly the way it should be — natural, with no retouching.

Denise is positively rocking that nautical bikini, and the stretch marks on her belly are a beautiful thing to behold. Having stretch marks on your body like Denise has is perfectly normal, and there’s nothing wrong with it. We’ve just been so conditioned to seeing women in magazines have perfectly smooth skin from head to toe, but that’s not always the reality of a woman’s (or man’s) body.

The caption on the photo reads, “My Confidence… Inspired by #ThisBody.” It’s been well-received by many people, and thousands of women are commenting on the photo with words of encouragement. One woman wrote, “I love love love this!! I have stretch marks and they feel like something to be covered… Thank you for doing this! For showing women that stretch marks aren’t flaws to be hidden.”

Iskra Lawrence is a supermodel and body positive activist who also insists on her Aerie photos being untouched. She encourages women everywhere to embrace their bodies exactly the way they are, regardless of the “flaws” society might make you believe you have.

We hope to see many more swimsuit ads from Lane Bryant that look like this, and we’re sure women like Denise and Iskra will continue leading the way.