One of the things that have become so automatic in our culture has been cell phone usage. From social media changing the way that we socialize to apps restructuring how we interact with the world, it’s become second nature to turn to our screens multiple times a day. And Nike’s latest commercial is opening our eyes to exactly how much time we spend on our phones.
In the “Time Is Precious” campaign, a Siri-like voice is examining how time gets swept away from us by our digital devices.
So many of us spend time mindlessly scrolling through the Internet (who can resist those hilarious memes or animal videos?). But seeing it all added up together on the screen really makes these time-wasting habits a depressing reality.
Check out the video below to see it for yourself how Nike is helping us recognize how we spend our time: