Most iPhone users don't want to get pregnant, according to this app study
Apparently, you can tell a lot more than we thought about a person just by the type of phone they own. According to a recent app study, most iPhone users don’t want to get pregnant. Performed by the fertility and period tracker Dot and its parent company Cycle Technologies, the study apparently utilized data collected from the app‘s users to reach the conclusion, and the findings were quite interesting to say the least.
Upon downloading the app, Dot users are asked to answer whether they plan to use the fertility tracker to prevent a pregnancy, plan a pregnancy, or just keep track of their periods.
As if we needed anything else to intensify the ongoing phone wars between Android and iPhone users, Dot analyzed 50,000 metrics that reveal a stark difference between how each group uses the fertility tracking app.
Dot found that 25 percent of its Android users were planning a pregnancy, while only 19 percent of those on iPhones used the app for the same purpose. On the other hand, 35 percent of users employed the help of Dot to prevent a pregnancy compared to 29 percent of Android users.
Although the cause behind this disparity has yet to be explored further, Cycle Technologies founder Leslie Heyer summed up the findings and how they could potentially impact the app’s users in the future.
While a recent study offered a rather convincing argument why you probably shouldn’t rely on fertility apps to prevent pregnancy, Dot plans to conduct additional studies to determine precisely how the app measures up when it comes to effective family planning.