Trilby Beresford
October 04, 2016 11:06 am

As you’ve probably read, Gigi Hadid was the victim of a horrifying incident in Milan last month, where a stranger grabbed her while she walking to her car. Luckily her fighting instinct kicked in, and she defended herself without hesitation – cementing her status as a woman not to be messed with.

People let us know that Hadid’s fierce boxing skills are being featured in a new #PerfectNever campaign for Reebok. The message is all about finding ones own inner strength, both mentally and physically, and Hadid is the ideal role model to learn from.

Here’s a sneak peek of the campaign video:

Speaking about the partnership and why physical activity is so important to her, Hadid said:

As always, we love the powerful vibe that Hadid projects. The idea of escaping the “noise” in ones head is also very relatable – we all need some kind of physical and/or emotional escape from our day to day lives, and working up a sweat is a great way to let off some steam and re-focus.


Also, understanding how to defend yourself if you ever get into a sticky situation is absolutely crucial.

We’re taking a page from your book and heading into the boxing ring, Gigi! It’s never too late to master some quick moves, and you never know when they’ll come in handy.