Stephanie Hallett
September 05, 2016 1:41 pm
HBO

Durex was feeling pretty fresh this morning, you guys. So fresh, in fact, that it momentarily made the internet lose its mind when it announced a new  eggplant-flavored condom.

Yes, the condom brand proclaimed that the eggplant emoji — which, as you may know, is often used as a phallic stand-in — would soon be making its way into our nightstands (and not just as a vibrator!)

Apple

Of course, Twitter immediately went nuts over the news, reacting with its usual quippy charm.

And while we are all about safe sex, the idea of a “savory condom” kind of gave us the icks. Which is why we were happy to learn that the whole thing was a ruse!

The eggplant-flavored condom announcement was actually designed to bring attention to Durex’s campaign for a condom emoji, a project it launched last year.

The company wants to create a condom emoji to help young people talk to their partners about safe sex.

Said Karen Chisholm, marketing director at Durex, in a statement, “Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS.

Safer sex, a #CondomEmoji and a world without eggplant-flavored prophylactics? We’re all about it! Good one, Durex, you almost had us for a minute there.

Advertisement