Emily Price
September 01, 2015 3:54 pm

No, you’re not seeing things. That Google logo doesn’t exactly look like it did yesterday.

The company unveiled a new, revamped look for its logo on Tuesday.  Unlike those logo changes that happen everyday on the company’s homepage (those are called doodles), this update is a permanent one, and swaps the old logo out with a new, simpler version with softer colors and the Sans-Serif typeface.

It’s not the first time the logo has gotten a makeover.  The design has been in a bit of a constant evolution since its initial launch in 1998, although this is definitely the biggest change since then. Other updates have been for the most part small adjustments, the last of which was done in 2013.

So, why now? Google’s been going through a bit of a restructuring as a company lately. Remember all that Alphabet stuff from a few weeks ago? It’s the perfect time to try out a new look as well.

In a blog post announcing the change, VP of Product Management ,Tamar Yehoshua, and Director of User Experience, Booby Nath say that the reason behind the update is because Google itself has evolved over the years. Whereas once it was a service you exclusively used on your desktop computer, now people are accessing Google everywhere, especially tiny smartphone screens. The new logo and branding are built for everywhere you might access Google, especially mobile devices.

That “g” icon you see at the top of the webpage or on your phone when you use Google services is also getting a remake with the update. Instead, it will now be a multicolored, uppercase “G.” Pretty dapper.

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others,” reads the blog post. “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

Pull out your tissues, and check out the announcement video below for a nostalgic look back at how Google has evolved through the years.

(Image via YouTube)

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