Elizabeth Entenman
March 09, 2016 11:28 am

We’re still LOLing about that time Chris Rock used the Oscars as an opportunity to help his daughters sell Girl Scout cookies. It was funny, and also a wild success: Between cookie sales and donations, they raised $65,243 that night. One of their most high-profile customers was soon-to-be Oscar winner Leonardo DiCaprio. Now, Girl Scouts are brilliantly using that moment as a sales campaign. And it’s totally working!

After the Oscars, a troop in Suffolk County, New York was inspired to do some clever fundraising of their own. They set up shop with a humorous sign featuring Leo himself in that moment, licking his lips and looking lovingly at a beautiful box of Trefoils. The post suggests that good things come to those who buy Girl Scout cookies. Because hey, it worked for Leo.

“We thought the photo was funny and would help make people buy cookies,” the troop told ABC News. “We saw the Academy Awards and thought it would be a good idea if we could do something like that.”

We have to hand it to them—they might be on to something! Leo bought cookies and then almost immediately won an Oscar after. Perhaps the delicious butter cookies are his secret weapon.

“It made people stop at the table to read the sign, and then we were able to ask them to buy cookies. It’s hard to say no to a Girl Scout,” the troop continued.

Cookie sales are a vital part of funding a troop’s activities. The money helps Girl Scouts complete more badges and do community service projects. Plus, it’s a chance for girls to learn invaluable entrepreneurial skills. And marketing skills too. Lesson one: Leo sells!