Jill Layton
November 09, 2016 6:01 pm
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Just what we need today — some holiday cheer. Starbucks is bringing back its red holiday cups, and they’re unlike any we’ve seen in past years. The mega coffee chain debuted not just one of the 2016 holiday cups today, but 13 brand new red cups designs.

Starbucks has been bringing in the holidays with special red cups since 1997. Throughout the years, designs have ranged from “modern, using whimsical brushstrokes in bold colors, to the nostalgic, featuring mistletoe and ornaments,” Starbucks noted in a press release.

Last year, the company faced major backlash when it came out with classic red cups that many complained weren’t “Christmas-y” enough. People protested in outrage on social media about the basic cup. But ultimately, they either dealt with the red cups or they bought their coffee elsewhere. Shrug.

We’re pretty sure Starbucks didn’t feel that loss.

During the reveal of the new cups today in New York City, Starbucks CEO Howard Schultz joked about the controversy.

Instead, they decided to use inspiration from customers! The 13 new cups are all inspired from actual photos that customers posted of designs they drew on the blank red cups last year (see, the red cups DID have a purpose).

Starbucks
Starbucks

So they rounded up their favorite designs and asked those customers to mail in their cups to be evaluated for possible use. They chose the 13 designs from six countries to represent the spirit of the holidays around the world. Their designs will be showcased on the holiday cups served in the more than 25,000 Starbucks stores in 75 countries.

Starbucks

Starbucks will start serving beverages in the holiday cups starting Thursday, and that means the HOLIDAYS ARE BASICALLY HERE!

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