Kathryn Lindsay
September 07, 2015 10:35 am

You can take the stores out of the ’90s, but you can’t keep the ’90s out of the stores. This has never been more true than it is today, the official date that everyone’s favorite childhood soda, Surge, hits shelves all along the east coast. For those who don’t remember, the drink, produced between 1996 and 2003, is a heavily caffeinated citrus soda that’s been brought back into our fridges by popular demand.

In 2014, Coke released a limited amount of the product through Amazon. It was overwhelmingly popular, but it was actually the work of three people that got the drink permanently back into our shopping carts. Evan Carr, Sean Sherdan and Matt Winans created a social media campaign called SURGE Movement, which gained so much popularity that they were able to pool funds and create a billboard.

// < ![CDATA[
// < ![CDATA[

Now, they can rest easy, because according to Coke’s Associate Vice President of Sparkling Flavors, Racquel Mason, it worked:

Like SURGE Movement, all the marketing for the revival of the product is being done exclusively online. This is a new method for the brand, but a successful one.

Go get your hands on the ice cold soda today, and maybe follow it up by popping in your favorite VHS and chatting to your friends on a see-through phone. After all, it is a long weekend!

(Image via Twitter)