Madison Vanderberg
Updated Sep 21, 2017 @ 5:44 pm

Once upon a time, coffee cups were just that. Cups. Years ago, coffee companies only had to make their coffee taste good, but in this post-Instagram #NeedMyMorningJava world we live in, the coffee cup is almost as (if not more) important than the liquid inside. Starbucks seems to be especially well-aware that a perfectly lit and filtered photo of your morning cup of joe is Instagram virality 101.

In honor of the first day of fall (September 22), Starbucks has unveiled minimal, chic, and DIY fall coffee cups for the changing season.

Credit: Starbucks

The cups come with a pumpkin, owl, or pie illustration where the traditional Starbucks siren would be. On some cups the logo is left blank for you to DIY your own sketch. Part of the fun is wondering whether you’re going to get the cup with the illustration or be handed a blank slate.

The cups were designed after the success of the similarly minimal spring cups.

Credit: Joshua Trujillo, Starbucks)

Have you had your morning (slash 1 p.m. slash 4 p.m.) cup of joe yet?