Credit: Paramount PIctures

We hear about people snorting a lot of things…but chocolate?! Yep, it seems to be the latest craze, at least among bar patrons and clubgoers in Europe. Some are selling raw cocoa as powder, in pills, and in drink form, according to Uproxx. Ssome renowned events, like Lucid’s party at Berlin’s Alchemy and Eros, don’t serve alcohol, but you can get your chocolate fix. Interesting.

“We do not serve alcohol, but this does not make us ‘anti’ anything,” said the club. “We have local artisans and culinary adventurers serving various high vibe medicines such as raw Cacao, super-food smoothies, herbal concoctions, vegan cuisine and much more.”

Fun (or disturbing?) fact: In Berlin, Lucid partygoers are inhaling 18 pounds (!) of cocoa per night. Lucid’s Ruby May mixes the cocoa with honey, agave syrup, and cinnamon. “It’s like a smooth, sensual hug in a cup,” May told OZY. Well, when you put it that way…

ICYMI, we’ve heard about the benefits of chocolate before. Scientists at London’s Kingston University tested cocoa on amateur cyclists. For instance, dark chocolate has antioxidants, can lower blood pressure, and improve cognitive functioning, and the magnesium helps relax your muscles. Plus, it has the stimulant phenylethylamine (PEA), which helps our brains release endorphins (which, in turn, make us happy). Hence, insert-the-even-happier-now clubgoers here.

So, in essence, sniffing chocolate seems to provide people with a natural high. But does it work the same as if we ate chocolate? Seems like it.

What about cacao’s benefits, though, not chocolate? The American Journal of Clinical Nutrition found that cocoa improves blood circulation and cognitive function, which is similar to the findings about dark chocolate in eaten form. Plus, unlike other substances that people may snort, cocoa doesn’t produce hallucinogenic side effects, the Independent reported, and said it’s possible that the chocolate-sniffing effects could be a placebo.

But, apparently, snorting cacao is not a novel idea.

Back in 2007, Dominique Persoone , a Belgian chocolatier, reinvented a “chocolate shooter” from the 19th century. He said it was inspired by a device his grandpa used, according to Reuters.

With the Chocolate Shooter, users put the powder of their choice onto the two small spoons, then push a lever to get the chocolate into their nostrils.

Persoone mixes the Dominican Republic or Peruvian cocoa with products like mint, ginger, and raspberry. You can even buy one for yourself, and the box comes with the snuff machine and two cocoa spice boxes. “The mint and the ginger really opens your nose,” he said in this YouTube video. “Then you have the chocolate that goes in your brain and it stays there about 15 minutes.”

Last year, it was revealed that Persoone had sold 25,000 of the shooters. Who knew, right?! “I’m not a bad boy promoting drugs, not at all,” he said. “Life is boring. Let’s have fun.”

A bonus? Cocoa-sniffing seems like a way safer alternative to drinking, but we think maybe we’ll stick to our preferred method of cocoa-ingestion: eating it!