Andrea Greb
Updated Mar 15, 2014 @ 1:00 pm

I think it’s safe to say that Greek yogurt is the new kale, or the new quinoa, or more generically, the new health food type thing that went from obscurity to ubiquity pretty much overnight. It used to be just a few obscure brands, now everyone and their brother is making Greek yogurt, and Chobani is seeking a valuation of $5 billion for its IPO. How did this happen? When did Greek yogurt take over, and why? Are we just suckers for trendy yogurt? It is a fact, at least according to all advertising, that the only thing women love more than yogurt is chocolate (doing sports in white clothing during our period comes in third). Unfortunately, all those Yoplait lights pretending to be desserts which they clearly are not can get boring after awhile, so we needed something new. Enter Greek yogurt! While I don’t wish to promote a stereotype about ladies and yogurt, the fact is that I’m kind of a Greek yogurt believer. I may have experienced some severe disappointment a few weeks ago when visiting the grocery store only to find that the Greek yogurt section had been totally picked over and all the good flavors were gone, so apparently I’m not alone in believing. Here’s why you should give it a try:

It’s good for you.

If I have learned anything from wasting a lot of money on health and fitness magazine subscriptions, it’s that Greek yogurt is a thing you should be eating if you want to lose weight/get strong/whatever message is on trend these days. I’m sure this is based on scientific research, and not that Greek yogurt companies tend to advertise heavily in these magazines. But seriously, it’s got protein and calcium and I hear those things are sort of better for you than trans fats and high fructose corn syrup.

It’s delicious (if you buy the right kind).

I’m not going to lie, I’m kind of obsessed with Greek yogurt, but I wasn’t always. In fact, the first time I tried it, I thought it was chalky and weird and I did not get the hype (sorry, Chobani). And then I discovered Fage Cherry Pomegranate and my life was forever changed. It’s like eating a slice of cherry cheesecake except with approximately 1000 less calories. Also delicious: Light and Fit Chocolate Raspberry Greek yogurt. Now that I’ve recommended those, I will also be a killjoy and point out that if you’re looking to get your healthiest Greek yogurt experience, you should get it plain and add your own fruit, blah blah blah, but if you’re just looking for a delicious dessert experience, then the Greek yogurt world is your oyster.

You can substitute it for pretty much everything.

Trying to cook healthier? Turns out you can swap in Greek yogurt for everything from sour cream to butter to oil. Also, as I have previously mentioned, you can just swap Greek yogurt itself for dessert.

It comes in all the flavors while not trying to be anything other than yogurt.

I used to really love regular yogurt, and then I got really sick of those little Yoplait cups trying to pretend they were cheesecake or Boston cream pie or other things they clearly weren’t, and for awhile, I gave up on yogurt as a food. And then I discovered Greek yogurt, which sure, comes in flavors, but they’re just normal things like fruit. You can get pretty much any fruit you want (strawberry goji! mango guanabana! caramel pineapple!), but Greek yogurt knows better than to tell you it tastes like a chocolate eclair.

Okay, let’s just be honest, the real reason we’re all eating Greek yogurt is because if you buy enough of it, eventually John Stamos shows up in your kitchen, right?

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