Jill Layton
April 15, 2016 12:47 pm
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Some bad news for fans of McDonald’s wraps… they’re gone. Forever. No more wraps. If you need a minute, we understand.

You may have noticed that McDonald’s began phasing out the snack-sized and large wraps last summer. The Premium McWraps debuted in 2006 and were introduced at more than 14,000 U.S. McDonald’s locations in 2013, marketed as a healthier menu option. With fewer calories and more veggies, the goal of introducing the McWrap was to attract millennials, according to Bloomberg.

Internally, the wraps were referred to as the “Subway buster,” which meant they would demolish Subway’s attempt to be the healthiest fast food chain. But that didn’t happen.

McDonald's

The McWraps just weren’t a hit with enough customers, and they were too time-consuming for employees to make, according to Jack Russo, an analyst at Edward Jones.

“A lot of people who eat at restaurants aren’t interested in health and wellness,” Russo said. “You’ve got to give the people what they want.”

And what they want seems to be better-quality ingredients and an all-day breakfast menu, which was introduced last year. McDonald’s recently announced plans to exclusively use antibiotic-free chicken. That, along with the higher-quality Create Your Taste burgers, have done more for a “healthier” perception of McDonald’s than the McWraps ever did.

But still, it’s okay to grieve the loss of the McWraps. They were so good while they lasted.

RIP.

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