Based on its name alone, Starbucks’ new Frappuccino sounds as though it’s going to be the spinach to our Popeye. And it’s awesome. It’s appropriately called Beast Mode, since it was created by the man who’s been honored with this nickname: running back Marshawn Lynch. “I’d drink this before a workout,” Lynch admitted. “You could get your buff on with this.”
The drink itself (which is limited edition) sounds super rich and dessert-like (which is basically all that we want in a Frappuccino). It’s a double mocha with a hint of mint, topped with whipped cream, purple berry drizzle, matcha sprinkle, and – of course – protein powder. But that’s not the best part…
Since Lynch’s number is 24, Starbucks will be donating 24 cents for every drink that’s sold to the Fam 1st Family Foundation. Lynch and quarterback Joshua Johnson cofounded this organization to help underprivileged youth. This foundation mentors adolescents on the importance of literacy, self-esteem, and education. For this worthy cause, Starbucks pledged to donate a minimum of $24,000 and a maximum of $100,000. “It is so important to Josh and me that these kids are able to excel in school and life against all odds,” stated Lynch.
This philanthropic attitude perfectly fits in with Starbucks’ own mission to empower young people. The company is committed to hiring 10,000 Opportunity Youth – who are ages 16 to 24, are not in school, and are currently unemployed – by the year 2018.
“When you believe in a young person, you’re opening up a pathway to meaningful employment and lifelong opportunity,” said Starbucks chief community officer Blair Taylor. “We are thrilled to be working with Marshawn and his foundation as we collectively work towards supporting youth who are not just looking for a second chance, but the opportunity to dream big and win.”
Sadly, the drink will only be sold at participating locations in Oregon and Washington. (Maybe Starbucks will expand the drink’s reach if we ask nicely?) Even if you’re not in the mood for a workout treat, the frapp sounds like it’s definitely worth a try – especially since it’s for a great cause!
Overall, we have to say that we’re proud of Starbucks for their charitable efforts, so much so that we’re 100% willing to try something that’s intensely called Beast Mode.
[Image via Twitter]