McDonald's is trying to make chicken fingers happen -- again
When you think of McDonald’s, you probably think of burgers or delicious fries, but not necessarily chicken. According to reports, though, McDonald’s is planning to bring back its chicken fingers — again. The chain’s original variation on the chicken finger, the Chicken Select, was on the menu from 2002 to 2013. Then, McD’s brought back a revamped version of the Chicken Select in 2015, but it underwhelmed audiences so it went away again.
But the McDonald’s team seems determined to offer fans an alternative to the McNugget, so they’re taking another stab at the chicken finger formula. Right now, the restaurant is testing the Buttermilk Crispy Chicken Tender in Alabama. Just another example of McDonald’s always striving to reinvent its popular menu items.
These tenders are also another example of the chain’s dedication over the last couple of years to expand its menu to include more high-end options ; that’s one of the reasons it introduced its new signature-crafted burgers. The company isn’t looking to reinvent the wheel, but to offer adults a little bit of sophistication: Fast food is always an option for its ease, but it’s also nice to move past a basic burger. And McNuggets are fun, but they are a bit kid-like. Chicken tenders are an updated take on the old-school classic, and they’re flavored a bit differently, so they offer an alternative chicken option to those who don’t like McNuggets.
The company often tests new products in smaller markets to gauge interest before moving to regional and national markets. The word is still out on the Buttermilk Crispy Chicken Tenders, but they at least sound decent. The all-white-meat tenders will be coated in the same buttermilk mixture as the chicken sandwiches, and according to the McDonald’s website, there will be 4-, 6-, and 10-piece options that will be available in combos. You’ll also have 8 (!!) dipping sauce options, including new “spicy Sriracha” and “sweet and tangy.”
There’s no word if and when they’ll roll out further, but if they’re listed on the company’s website, that’s a good sign. So keep your eyes out for these new tenders!