Ever since ride-sharing apps debuted in our lives, getting around has been so much easier. We love the ease of using the app to call for a ride home, and there’s a huge added benefit that these apps have made it that much simpler to get home when you’ve had a few at the bar. However, some people still find the cost of paying for a ride prohibitive, so sometimes these services aren’t helping prevent drunk driving as much as we would hope. But fortunately, Lyft is coming to the rescue with a new low-fare program specifically targeting the problem of drunk driving.
Lyft is partnering with Budweiser to be our new designated drivers, and we think this is a great plan.
According to Lyft’s blog, now through the end of 2016, passengers over 21 can qualify for a $10 credit late at night on the weekends to discourage people from driving home when they’re impaired. Why, you ask? “Because everybody deserves a designated driver, even if you’re on a tight budget,” Lyft explains on their blog.
Lyft is partnering with Budweiser for this initiative as a part of Budweiser’s #Giveadamn campaign.
The campaign launched during the Super Bowl with the badass Dame Helen Mirren, who is, as she puts it, “a notoriously frank and uncensored British lady.” She has a few choice words for drunk drivers, and she insists “stop it!”
Katja Zastrow, the Anheuser-Busch VP of corporate social responsibility, told Huffington Post, “This ongoing Lyft partnership is the next step in spreading Budweiser’s ‘Give a damn. Don’t drive drunk.’ message.”
Coupon codes for $10 off will be available to riders between 10 P.M. and 2 A.M. on weekend nights in 4 states.
This initiative is available in all the cities where Lyft operates in New York, Colorado, Florida and Illinois. The VP of Partnerships at Lyft, Oliver Hsiang, said, “By giving passengers access to free rides each week, we hope everyone will think twice before getting behind the wheel after drinking and look to Lyft as a solution.”