Advertisement
KFC edible nail polish
Credit: KFC / Ogilvy & Mather

If you love nail polish and you’re really into fried chicken, then you might actual dig this new bizarre beauty product from KFC: edible nail polish. It brings a whole new meaning to the fast food company’s tagline “Finger-lickin’ good”!

Last month, KFC Hong Kong launched two edible nail polishes which come in two different colors (and flavors): a sparkly tan-ish (Original flavor) and a sparkly orange (Hot & Spicy) that will leave your fingers literally tasting like chicken.

kfc-nail-polish.jpg

A fast food company making nail polishes might sound like a rather strange April Fool’s joke, but it was only announced this week, according to AdWeek. The polishes were made via a collaboration between the ad company Ogilvy & Mather and food technologists at McCormick, who are responsible for KFC’s ~secret~ mix of 11 different herbs and spices.

KFC’s nail polish isn’t being mass-produced (at least, not yet), but there is a very ’90s-style music video to accompany it, inviting consumers in Hong Kong to choose their favorite flavor and vote it to go mainstream. https://www.youtube.com/watch?v=

So how exactly does edible nail polish work? Do you just lick it off? Well, it’s kind of like making your fingers into a lollipop — you apply it like regular nail polish, then lick your fingers to your heart’s content.

kfc3.gif
Credit: Giphy

“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” Ogilvy creative director John Koay said in a statement. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”

kfc2.gif
Credit: Giphy

Well, it’s certainly intriguing, to say the least. Maybe KFC will give a bottle out with every meal like a Happy Meal toy? Either way, life is weird.

kfc.gif
Credit: Giphy