This London restaurant will turn your meal into a photo shoot, because Instagram likes are currency
You won’t have to worry about bugging your table with your need to ‘gram your food here.
A London restaurant really wants you to Instagram your food — so much so that they’re offering “Instagram packs” with equipment for better food photos.
Yes, you read that correctly. The Soho branch of London chain Dirty Bones will let anyone who asks use their food photography kit (complete with LED light, wide-angle lens, selfie stick, tripod, and a multi-device charger in case social media use drains your battery) during their meal.
It also can’t hurt that it makes for great free advertising when influencers post food photos to their social networks.
The restaurant designed their locations with social sharing in mind: Buzzworthy quotes adorn the walls with other highly photographable decor.
Even the menu aims to provide the most shareable options possible. Case in point: A cocktail glass rimmed with rainbow sprinkles and menu items like a mac n’ cheese burger.
Is building restaurants with the ‘gram in mind the next big food trend? Time will certainly tell.