Coca-Cola is using emoji URLs — here are songs to put a :) on your face
Welcome to This Week’s Playlist, where we look to current events for some melodic curation inspiration. Tune in every Monday for a mix of news, commentary, and of course, music.
When we learned that Coca-Cola recently trademarked a bunch of emoji URLs as part of a new advertising campaign, we received a one-two punch of revelations: 1) You can use emojis in URLs? 2) Coca-Cola was the first one to realize and do this?!
Alas, the campaign is only running in Puerto Rico, but it seems to be targeted toward mobile- and emoji-savvy teens — part of a strategy to win back teenagers, who are increasingly turning from soda to other caffeine sources like energy drinks and coffee. While we’re all for pioneering emoji use, we’re kind of bummed that Coca-Cola got to the idea first; after all, soda consumption isn’t exactly something we need to increase in any demographic. But if nothing else, the news is great inspiration for This Week’s Playlist: channeling your favorite smiley emoji for tunes that will kick those Monday blues to the curb. Soda might not make you happier, but these songs surely will!