BuzzFeed is now selling coffee, and they have a quiz to help you find the right brew for you
If there are two things we love to do, it’s drink coffee and waste valuable work hours taking inane BuzzFeed-style quizzes to find out which Girls character we’d be in real life. Someone must know us all too well, because BuzzFeed is now selling coffee — and before you buy, you have to take a little personality quiz to find out which roast is the best one for you.
The coffee is being sold in partnership with NBC Universal, so don’t be shocked when you have to answer a question about whether you’re more of a Hoda and Kathy Lee gal or prefer getting your news from Matt Lauer to find out what your preferred level of caffeine buzz is.
Don’t worry, the BuzzFeed staff hasn’t taken to roasting beans.
The coffee in the tins, which you can personalize with a friend’s name or secret message for your roommate to stay away from your brew, is from Brooklyn Roasting Company, which means it will actually taste good, too.
The quiz comes from BuzzFeed’s Tasty vertical, the team that produces all those quick-and-easy recipe videos you might see on Facebook and around the rest of the internet. Just in case you’re not a coffee nerd, Justin Sodenfield, a rep for BuzzFeed, told Fast Company that “the quiz is helping to show that this coffee could be for anyone who drinks coffee,” so you don’t have to pretend you know anything about coffee to drink it.
You should probably get used to seeing more of this kind of thing from BuzzFeed’s Tasty. A few months ago they launched a cookbook, Tasty the Cookbook, and chose the recipe selections where users pick their favorite viral recipes from the site and then turned it into an actual old school cookbook. It was such a hit that the self-published (by BuzzFeed) sold 100,000 copies in just two months.
We never thought that we’d be turning to the home of listicles for our cooking and coffee needs, but hey, we’re open to anything!