Do you ever find yourself at the McDonald’s drive-thru window, and then realize you don’t have a cent on you? No wallet, no credit card, no spare change in your cup holder, what are you to do? Starting February 2nd, if you find yourself in this predicament, you can pay for your McDonalds food with lovin‘, which is their newest accepted tender. So while you might not have a spare $5, you probably have a hundred selfies in your phone’s camera roll. That might just buy you a Big Mac.
This is all part of McDonald’s brand new campaign which has slowly launched over the last month. You’ve probably seen the animated commercials bringing pop culture foes together over a large fry, right? The commercials are pretty cute, actually. They’re all about togetherness and love — and now you’re paying with lovin’ GET IT? But, a selfie with monetary value on the other hand. . .
McDonald’s s pretty straightforward when explaining this new campaign. “We want to thank our customers for making our day and hopefully they will make someone else’s as well – that’s what Lovin’ is all about,” a rep told ABC News. “From selfies, hugs to high fives – we have a bunch of fun ways to express your Lovin’.”
McDonald’s has a wide range of different lovin’ things you can use to pay, and lovin’ works like cash between now and February 14th (For Valentine’s Day, share the love, GET IT??). During designated times at select McDonald’s, when you order you can do something like, pay someone else a compliment or fist bump an employee, or a do a little dance, or take a selfie in hopes of getting that to cover the cost of your meal. One of McDonald’s designated “Lovin’ Leads” will then determine if you’ve loved enough to get that 20-piece Chicken McNugget without an actual cash transaction. The company has also launched a promotional #paywithlovin hashtag, which has already become the subject of some pretty worthy Twitter satire.
Is the whole thing a little weird? Yeah. I can’t imagine this form of payment will catch on, or will even be embraced by customers waiting on a long line to get their lunch. But, hey, we’re not knocking it until we try it.
Image via here.