Credit: Ben & Jerry's/Instagram

If you didn’t already love Ben & Jerry’s for their delectable ice cream and clever flavor names — you will definitely want to support the iconic ice cream brand now.

Ben & Jerry’s released a powerful statement, breaking down systemic and institutionalized racism and explaining why remaining silent means being complicit in the violence:

The statement also included a link to an entirely separate page, detailing the reality of systemic racism. Of course, the ~all lives matter~ crowd wants to boycott, but Ben& Jerry’s will not back down. A beloved and popular brand taking an extremely public stance supporting human rights (while also trying to educate their customers) is an action that deserves all the praise.

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We are clapping so hard for Ben & Jerry’s — and for the wordplay geniuses on Twitter.