If you didn’t already love Ben & Jerry’s for their delectable ice cream and clever flavor names — you will definitely want to support the iconic ice cream brand now.
Ben & Jerry’s released a powerful statement, breaking down systemic and institutionalized racism and explaining why remaining silent means being complicit in the violence:
The statement also included a link to an entirely separate page, detailing the reality of systemic racism. Of course, the ~all lives matter~ crowd wants to boycott, but Ben& Jerry’s will not back down. A beloved and popular brand taking an extremely public stance supporting human rights (while also trying to educate their customers) is an action that deserves all the praise.
We are clapping so hard for Ben & Jerry’s — and for the wordplay geniuses on Twitter.