Margaret Eby
Updated Feb 18, 2015 @ 11:15 am

If you haven’t noticed, a lot of people are posting photos on social media of their morning breakfast: ice cream. This isn’t a devil-may-care dental decision, it’s actually all about an amazing cause. Today, people around the world are commemorating the fight against cancer, specifically kids’ fight against cancer, by establishing International Eat Ice Cream for Breakfast Day.

In 2013, a group of 50 friends posted photos of themselves eating ice cream for breakfast to commemorate the birthday of Malia Grace, a 9-year-old girl who died from cancer in 2010. One of her very favorite treats was getting to eat ice cream for breakfast.

“In the creative style of her spirit, people sent silly, crazy and smiling pictures from Malls, drive-thru’s, kitchen tables, couches and cars,” Malia’s mother told Detroit’s FOX station. “They were silly and crazy and smiling and laughing in every single picture, and as I sat in front of our computer screen at home the tears fell.”

Last year, one of the participants suggested that it should become a national holiday. The idea went viral, thanks to a picture that Malia’s family shared on social media. And now many people around the world, including participants from over 83 countries, joined in to support children who are fighting against cancer. They’re posting photos at the group’s’ Facebook page, and on Twitter under the hashtags #icecreamforbreakfast and #kidsgetcancertoo.

— Melissa V-L (@MelVel316) February 18, 2015

The goal is to raise awareness, support, honor and remember kids’ brave battles against cancer. Earlier today, the organization posted this on Facebook:

“We don’t raise funds, we raise awareness. But we do wish that once aware, you might be moved into action. Whether that is supporting family walking through this journey, volunteering at a local kids hospital or by donating your finances to an organization or foundation that is already doing amazing things! Find them and come along side and join their good work.” The also recommended one organization, Give Kids The World, for those looking to do more than just offer sweet social media support.

In the meantime, dig in and raise a spoon in support of young people who are fighting bravely against cancer, and inspiring others in the process.