Why Demi Lovato's modeling contract could be a huge win for the modeling world
Demi Lovato is having a pretty great year.
The singer – who is fresh off of a great Saturday Night Live performance, and has locked down one of the year’s pop music anthems (“Cool for Summer”) – has now signed on with Wilhelmina Models, one of the top modeling agencies in the world. Her signing is a win for so many reasons — body positivity and Lovato’s famed #confidence being dead center on that list.
This is pretty huge news for the 23-year-old singer and actress. Though she’s been a magazine cover girl (most recently on Cosmo’s September issue), this is her first major modeling contract. “I’m very excited to see where our work together will go creatively as I enter the next phase of my career and continue to develop as an artist,” Lovato said in a statement. For its part, Wilhelmina says it will work on getting Lovato in more modeling and celebrity endorsement deals in the fashion and beauty world, “as well as seeking out editorial opportunities.”
As Racked notes, Lovato will be part of Wilhelmina’s other celeb talent like Ruby Rose and Nick Jonas (we’re already praying for a triple-threat shoot). But it’s not just her celebrity that makes Lovato’s signing newsworthy. At 23, Lovato is much older than most models that sign with a big agency, where most girls, especially in runway, sign on in their mid-teens. And in an industry where curves are typically shunned, it’s encouraging to see major modeling agencies like Wilhelmina embrace Lovato for her unique beauty and not just her size. If Lovato’s impromptu nude shoot with Vanity Fair is any indicator, we can expect a lot more raw power and body positivity from the former Disney starlet. She insisted on no fancy lighting, no makeup, and no retouching, and of course, the photos came out stunning.
So we’re pretty sure (actually, really sure) Lovato will bring the same energy and empowerment to her newly-launched modeling career. We can’t wait to see what you do, Demi!
[Images via Instagram]