Marie Lodi
April 01, 2016 5:43 pm

As April Fool’s Day fills the internet with meaningless pranks, one in particular has caught the eyes of both the fashion and tech worlds — a collaboration between Mark Zuckerberg and H&M. An almost-convincing website titled launched today, announcing that the fashion retailer was launching a gender-neutral collection inspired by the Prince of Normcore himself.

The collection features just two styles: seven basic gray t-shirts and one pair of jeans. The Facebook founder, who is known for his no-fuss wardrobe, posted a photo of his closet earlier this year featuring multiples of the same gray t-shirt and hooded sweatshirt. So, this is basically the Mark Zuckerberg starter pack.

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During a 2014 Q&A session, Zuckerberg explained why he always wore the same gray t-shirt. “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community,” he said. He isn’t the only successful person who has embraced the concept of the everyday work outfit. Steve Jobs famously wore a uniform consisting of a black turtleneck, sneakers and jeans.

Zuckerberg’s penchant for extreme minimalism is what makes this prank seem like it could almost be real. From the site:

This new gender-neutral minimalistic range was inspired by Mark’s beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consumes mental energy and gets in the way of doing more important things. That’s why we named this collection “One less thing to think about in a morning.”

As for who exactly is behind this elaborate trick, the jury is still out. A statement has not been made by Zuckerberg and as Women’s Wear Daily reports, H&M denied having any part in the prank either  — though the address for their head office is listed on the site. Puzzled, confused or annoyed? Don’t worry, this annual day of pranking is almost over.