Patrice J. Williams
November 22, 2017 11:08 am

Instagram is the land of quick fixes and fad products, from flat tummy teas and waist trainers to adhesive bras and those diet shakes some influencers love to sell. One Instagram influencer, Charlotte Rollin, perfectly critiqued this phenomenon when she clapped back at a diet company that persistently courted her.

The 20-year old fashion student candidly shares with her followers her own journey regarding mental health awareness and her struggle with anorexia. So when The Choco Diet — whose website promises, “lose 14 pounds in your first month or get your money back” — reached out to Charlotte not once, not twice, but three times to be a brand ambassador, she had enough. And she aired it out on Twitter.

The company clearly didn’t do its research and blindly reached out to Charlotte, and presumably others in similar situations.

Charlotte went on to reference the company’s “damaging” weight loss guarantees.

One look at The Choco Diet’s Instagram account and you can see there isn’t much focus on health and fitness, but rather, fast fixes. The page currently has less than 20 images posted, featuring swimsuit-clad women, flat lays of the powdery drink, and the prescription for a balanced diet.

We’re not buying it.

In an interview with Refinery 29, Charlotte stressed why it was so important for her to respond to the diet company. She stated, “I wanted to tell this company just how wrong their approach was, as I would hate for a similar email to reach someone else who was in a more difficult headspace and for it to trigger a relapse or further disordered behavior.”

We’re glad Charlotte responded, and hopefully, brands will be more mindful of what they’re selling and to whom.