Charli XCX just launched a new record label and dropped a new song
We’re kind of obsessed with Charli XCX — the pop hellion took last summer over with “Boom Clap” and recently released a mini documentary about feminism in the music industry. Now, she’s taking her pop career into her own hands even further by starting her own label, Vroom Vroom Recordings; she simultaneously announced that her upcoming EP will be called Vroom Vroom, and will be streaming on February 26.
“Trophy,” which premiered on Apple Music today, samples an iconic Pulp Fiction quote: Mia Wallace intoning, “I wanna win. I want that trophy.”
XCX being who she is, has peppered the lyrics with girl power tidbits: “Take the crown, shut it down, back to steal the show / shooting star, I’m a boss, Marilyn Monroe / all the girls ’round the world, now we in control.” But even beyond what she’s saying in “Trophy,” by founding her own label, she’s establishing her creative vision beyond herself. In a statement to media outlets, XCX elaborates:
While most artists’ individual labels are usually part of larger record companies, XCX’s Vroom Vroom doesn’t seem to be affiliated with her previous label, Atlantic Records. This probably means that she’s serving as the sole creative and financial force behind the label — and as we’re learning this week, this kind of artistic autonomy can serve as both creative buffer room and as a defense.
Vroom Vroom Recordings already has two signees, RIVRS and CuckooLander. You can listen to “Trophy” below:
And, listen to XCX’s “Vroom Vroom,” as well as tracks from her Vroom Vroom signees, below: