The two unlikely characters starring in Carl's Jr's latest ad
It’s time to get schwifty! Rick and Morty, the stars of the Adult Swim show with a burgeoning cult following are going to star in their own Carl’s Jr commercial. That’s right. The fast food chain that is infamously known for featuring half-naked humans sensuously eating beef and fries are switching things up a bit this time.
According to QSR Magazine, the spot tells the story of sloppy scientist Rick waking, “his timid, unsuspecting grandson at 4 a.m. with an urgent message: the introduction of five of the restaurant chains’ most popular burgers personified: the Thickburger El Diablo, the All-Natural Burger, the Western Bacon Cheeseburger, the Jalapeno Thickburger, and Tex Mex Bacon Thickburger.”
The commercial originally aired on November 30th on Adult Swim, and if you know anything about the snarky tone of both Rick and Morty and the cable network itself, you know the advertising roll-out’s going to contain its fair share of tongue-in-cheek humor. In the past, Adult Swim has prided itself with its unique approach to corporate sponsorship, often handing the reigns over to creative directors like Cat Solen, who’s responsible for several Adult Swim interstitials promoting movies like Taken 3, 47 Ronin, and most recently The Night Before within a world of puppets and miniatures.
In case you missed the commercial airing in real time, you can check it out here.
Adult Swim will be replaying the spot intermittently throughout their special Rick and Morty marathon, where viewers can watch all episodes from Season 2 in sequential order. Those episodes will air through Friday, December 4th at midnight and 12:30 a.m. ET/PT.
(Image via iStock)