Kylie Jenner is a powerful fitness queen in her new Puma campaign
Kylie Jenner is constantly photographed in stylish workout wear, making her love for the athleisure trend pretty obvious. It really was just a matter of time before the rising beauty mogul would team up with a well-known fitness brand. The 18-year-old released photos of her campaign with PUMA, promoting a new lightweight trainer called Fierce.
In a new Instagram photo, Kylie is seen wearing the sneaker with blue Puma sports bra and matching leggings. “Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide,” Kylie wrote in the caption. “The next level starts here #ForeverFierce”
Last week, Kylie revealed sneak peeks of the campaign on Snapchat.
“Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign,” Adam Petrick, PUMA’s Global Director of Brand and Marketing said in a statement, according to E! News.
Here’s another pic of Kylie looking sporty. The Fierce will be available for purchase on April 1.