This new sheet mask specifically targets “period skin,” and it’s only $4

Skin care launches, like with any other type of trend, tend to be cyclical and follow a pattern. See, for example, the CBD trend that’s completely taken over the beauty industry, which was initially ushered in by the natural beauty movement of the last couple years. The offshoot of CBD in skin care, whatever it may be, will exist because cannabis will have allowed it to.

That ongoing flow chart, if you will, of beauty trends makes it especially interesting when a brand emerges that does something completely different than every other brand. Enter: Knours, a brand that creates skin care products based on and catered to your menstrual cycle and the ways that your skin reacts to, well, your period.

Knours suggests treating your skin based on your cycle and responding to the changes in your complexion based on your hormones, rather than assuming you have one skin type that never changes. And yes, the brand obviously works to keep hormonal breakouts at bay. Now, Knours has launched the “Be Kind To Your Skin Mask,” which is meant to “give your period skin some extra TLC.”

Made with glucose, fructose, and hyaluronic acid to hydrate, plus relaxing aroma oils, the biodegradable mask is supposed to calm down stressed-out, period skin. The best part? It’s only $4.

$4

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Again, Knours operates against the belief that you should buy skin care products based solely on your skin type. “Forget skin type,” says the brand on its site. “It’s all about tuning into your body and giving your skin what it actually needs (when it needs it).”