KFC is giving away free bowl haircuts to celebrate its new Spicy Famous Bowl
KFC is celebrating its KFC Famous Bowls in the most nostalgic (and slightly terrifying) way. In a pop-up event to market its $3 Famous Bowl (and to introduce the Spicy Famous Bowl to the menu), the chicken chain will offer ‘90s bowl haircuts to coincide with the tasty menu item. Yes, what you read is finger-lickin’ true. KFC will set up shop in Brooklyn, New York on Thursday, January 10th with real-life hairstyle designers to give chicken connoisseurs “stylish, modern-day takes on the bowl cut hair style.”
In a press release sent to HelloGiggles, KFC’s chief marketing officer Andrea Zahumensky said of the pop-up:
“I can’t believe we are actually selling a pound of delicious food for just $3, and I also can’t believe bowl cuts are making a comeback, but here we are. So naturally we’re offering KFC-ified Famous Bowl Cuts to anyone who wants to be as famous as our Famous Bowls.
At the pop-up, which will run from 1 p.m. to 5 p.m. EST, participants will receive a gift card for the KFC Famous Bowl and be photographed with their new bowl cut. Those in New York can sign up for a time slot at Ludlow Blunt (85 N 3rd St., Brooklyn, NY) at kfc.com/famousbowlcuts. And if you’re not in the Big Apple, you could show your local hairstylist the KFC lookbook and share the results with the hashtag #KFCFamousBowlCuts to be featured on social media. (If you dare.)
Check out some of the modern bowl ‘dos below.
KFC’s menu-favorite Famous Bowls combine mashed potatoes with gravy topped with corn, bite-size crispy chicken, and shredded cheese in one bowl. The hearty dish will retail at $3 from now through January 27th.
The pop-up isn’t KFC’s first foray into novelty products and events. Before the holidays, the fast food chain sold an 11 herbs and spices fire log that smelled like fried chicken. In 2017, the chain released limited-edition fried chicken bath bombs.
If you need us, we’ll be making our way to Brooklyn for our ’90s bowl haircuts—fanny packs in tow.
