Kendall Jenner is collaborating on a jewelry campaign, and here’s what we know about it so far

There will never be a lack of Kardashian-Jenner merch in the world, that’s for sure. After middle big sister Kim’s recent successful beauty launch, it was announced that Kendall Jenner-by-name-Kardashian-by-fame will be creatively collaborating on a jewelry line.

Move over Kyshadow, here comes Kewelry!

This is not the first time Kendall has had her name attached to merch (she and Kylie have their own clothing line called Kendall + Kylie, plus a PacSun line). But this is her first time sans any sisters. Much like Rob and his socks or Khloe and her jeans, it is a right of passage for any Kardashian (little Jenners included) to come out with their own solo line of something. Kendall doesn’t seem to be as into makeup as Kylie and Kim. She also wears too many heeled sandals to be into socks. So it makes sense that her product would be something glam, but still low maintenance.

That’s why Jenner worked with jewelry line Ippolita.

If you haven’t heard of Ippolita, they make gorgeous charms, earrings, bracelets, and more. The elegant pieces are the kind of jewelry you can add to an outfit and instantly look polished. Plus you can shop their site by “occasion” or “story,” which seems incredibly fancy.

Ippolita’s CCO Ippolita Rostagno chose Jenner as a creative collaborator for the brand’s new line. And it sounds like Kendall is the perfect person to collab with the brand. Rostagno had this to say about the first time jewelry designer, in an interview with W magazine:

"Beyond the hype, she’s a real style maven, and to me, the clearest indicator is what she looks like when she’s not in the spotlight. Looking cool and sexy at all times is very much part of her MO and that’s very much my point of view as well."

We will be able to see Jenner looking “cool and sexy,” as she is reportedly the face of the campaign. A natural choice, as she is in fact a model.

Although we do not know when the line will drop, we do know that the line is set to include around 80 pieces, and the price range goes from $195 to $55,000. That’s a little more than a romper at PacSun, tbh. Looks like we will be window shopping most of this Kollaberation.