Kat Von D Beauty’s Project Chimps lipstick is out, and it supports a great cause

Few things bring us as much inner joy as when we can bring together two things that make us extremely happy: makeup and saving animals. Thanks to Kat Von D Beauty’s Project Chimps lipstick, we can look like the glam queens that we are while also making a difference in the lives of some truly incredible animals.

This isn’t the first time Kat has released her Project Chimps lipstick, and we are pumped to see that it’s being re-released this year. Not only is it an incredibly worthwhile cause, but this particular shade of red has become a cult-fave amongst her fans.

Kat Von D Beauty’s Project Chimps Everlasting Liquid Lipstick is now available for $20.


This shade is exclusively available on Kat’s website and it’s limited-edition, so if you’re dying for one, you need to jump on it ASAP.

If you’ve never heard of Project Chimps before, it’s a chimp sanctuary set up to rehabilitate and house rescued chimps that were used in testing labs. These poor animals are finally getting a taste of freedom and a safe home.

The Project Chimps Everlasting Liquid Lipstick is just one way that Kat Von D Beauty has committed herself to supporting cruelty-free beauty.

Kat walks the walk when it comes to supporting animal welfare, and it’s inspired so many of us to follow suit and commit to vegan, cruelty-free beauty.


Isn’t it the most gorgeous shade of red you’ve ever seen?

If you want to feel good about helping animals in need while your lipstick is poppin’ then this is the shade for you. Head on over to Kat Von D Beauty and pick one of these gorgeous lipsticks up for yourself and send some love out into the universe to all those animals who need some help.

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