Kat Von D Beauty is launching a new program with Sephora that will allow you to snag new products before they hit stores

A self-proclaimed beauty junkie herself, the vegan makeup artist Kat Von D is launching a program with Sephora that will enable fellow makeup lovers across the land to claim new products before they’re available for purchase in brick and mortar stores. The new monthly program is called the Everlasting Flash program (an appropriate nod to her best-selling Everlasting Obsession Liquid Lipstick), and will feature new releases on limited edition products the first Wednesday of every month.

You don’t even have to wait for your fix, because the program launches this Wednesday, on January 4th! If you’re feeling confused about what exactly this program entails, let us explain. Basically, rather than waiting until the official release date of a new set of lipsticks (or makeup of any kind), customers will have the opportunity to buy a brand new product each month! The program will be kicking off with her new nude lip color known as Sanctuary, one of the 25 new shades of Everlasting Liquid Lipstick.

Sanctuary won’t be officially released until early February, but early birds using the Everlasting Flash program will have roughly 48 hours to claim it a month early. Rinse and repeat, and each month will feature a new sneak peek sale.

Sounds like a pretty good deal to us.

This new program is available exclusively through the Sephora website.

If you haven’t already peeked her swatches of the newest shades of Everlasting Liquid Lipstick, you should have a look.

We can understand the motivation to pucker up to these shades early.


Make sure to check the Sephora website on Wednesday morning if you’re interested in grabbing Sanctuary a month early.

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