Kat Von D Beauty is bringing back the Project Chimps liquid lipstick, and it supports an amazing cause

If you’re in the market for some new, spectacular red lipstick then you might want to hold off on getting one for just a few days because Kat Von D Beauty’s Project Chimps Everlasting Liquid Lipstick is on its way back. This truly special shade of red is not only a gorgeous fan-fave, but all the proceeds go to help a good cause.

In an effort to raise awareness of animal cruelty and help those in need, Kat has created this lipstick to benefit Project Chimps, a chimp sanctuary dedicated to rescuing and rehabilitating chimps that have been rescued from testing labs. These animals finally get to experience freedom after decades of being locked up, and Kat’s dedication to helping them have happy lives is part of what makes her so awesome.

Kat Von D Beauty’s Project Chimps Everlasting Liquid Lipstick will be available exclusively online on July 17th.

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As we all know, Kat’s products are always vegan and cruelty-free, but we love that by supporting this particular lipstick that we are helping chimps live better, fuller lives after so many years of mistreatment.

Not only do we adore the fact that this lipstick benefits a good cause, but it doesn’t get much better than this sultry, vampy red shade. Fans who have tried it rank it among their favorite red shade, and that’s saying a lot seeing as all of Kat’s lipsticks are absolutely to die for.

The Kat Von D Beauty Project Chimps Everlasting Liquid Lipstick is limited-edition, so you must act fast once it’s released.

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Isn’t this a positively divine red hue?

If you love this lipstick and wonderful cause as much as we do, head on over to Kat Von D Beauty come July 17th so you can get some for yourself. Is there anything better than supporting a wonderful cause while also getting a great new lippie while you’re at it?