A Tattoo Removal Studio Wants to Erase Permanent Reminders of Kanye West
"Yeezy come, Yeezy go," says NAAMA.
Everyone deserves a second chance, including those inked with Kanye West lyrics. NAAMA, a tattoo removal studio in London, is giving former Yeezy fans the opportunity to get their Ye-inspired tattoos removed for free.
Masses of fans and global businesses, including Adidas, have cut all ties with the rapper and former fashion mogul following his White Lives Matter sweatshirt stunt at Paris Fashion Week and his ongoing antisemitic behavior on social media. To say West is out of the frying pan and into the fire would be an understatement.
“When you have a tattoo inspired by someone you admire and they start making headlines for all the wrong reasons, it’s not exactly something you want to wear on your sleeve that you are or were a fan,” NAAMA CEO Briony Garbett told CNN in an email.
“With that in mind, we wanted to come to the aid of those who are embarrassed about their Kanye West inspired tattoos and are offering complimentary treatment for all UK fans that want them removed,” Garbett continued.
Thus, NAAMA launched the Kanye West tattoo removal initiative — a subset of NAAMA’s Second Chances project, which offers the removal of problematic and triggering tattoos, such as gang and hate symbols, at no charge to the client.
“We understand that tattoos can be triggering for some people and not everyone can afford to remove their tattoos,” Garbett explained.
Since announcing the gratis service via Instagram in November, NAAMA has received an outpour of “global interest.” Three former Ye fans have already taken advantage of the studio’s free Kanye West tattoo removal offer while several others have booked consultations.
NAAMA’s Instagram post summed it up best: “Yeezy come, Yeezy go.”