Jerrod Blandino of Too Faced speaks out about his fans’s concerns over the Estée Lauder news
Okay, this is a sticky situation.
Estée Lauder just acquired Too Faced Cosmetic in their biggest acquisition to date. For a mere $1.45 billion, Estée Lauder just added the beauty brand to their roster, joining the ranks of MAC, Becca Cosmetics, Clinique, Bobbi Brown, Smashbox, Tom Ford, and Tory Burch. Our entrepreneurial spirit is like, “You go, Jerrod Blandino!” but we can’t help but wonder about the future of our beloved brand.
Fans were quick to ask if TooFaced’s anti-animal cruelty policies would stay the same. Too Faced’s Co-founder and our BFF-in-our-heads, Jerrod Blandino, was quick to clear up any misunderstandings via Instagram. In his post, he assured the TooFaced family that he would remain loyal to his principles.
https://www.instagram.com/p/BM2k_62hwCJ
He wrote:
"I have built my life and my company with love, kindness, positivity and compassion for animals and all of God's creatures. That will NEVER change. This is way bigger than business for me, it's my life and my heart at the deepest level. It means everything to me. We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day. Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China."
“#CrueltyFreeForLife,” Blandino captioned in an Instagram post right after the news broke Too Faced would now be part of the Estée Lauder brand.
Here’s where it gets sticky: While TooFaced won’t test on animals, Estée Lauder does, as so do some of the brands under their umbrella. Wouldn’t TooFaced then be inadvertently supporting testing on animals?
We can only hope that TooFaced’s stance on animal cruelty rubs off on Estée Lauder. Not to mention, we really, really want the brand to stay fun, flirty, and feminine! Jerrod, please keep Too Faced’s cute packaging!
Is Estée Lauder’s acquisition of TooFaced a total turn-off or is everything still Peachy?
