11 ‘jelly’ beauty products you’ll want to buy—and jiggle—immediately

Beauty trends move quickly. With each season’s product launches, it’s easy to spot brands rushing to incorporate the new “It” colors or innovative packaging (see: refillable beauty products). When it comes to textures, the trend cycle is a bit slower. Take lipsticks, for instance. You have your liquids, your bullets, a powder here and there, stains, and oils. It’s not easy to reinvent the wheel when it comes to the tried-and-true delivery methods of our favorite beauty products. Not easy—but not impossible.

That’s why we get so excited when a new texture trend comes along. Enter: jelly beauty products. The bouncy texture has its roots in K-beauty (Which innovative beauty trend doesn’t, TBH?) and has been steadily making its way into our beauty cabinets—and we can’t get enough.

From eyeshadows to lip gloss to skincare products, jelly beauty products offer a unique sensory experience. Bouncy jelly formulas lend themselves well to makeup and skincare application, especially with products like highlighter. After all, the playful, tactile, and buildable qualities of jelly beauty products are about getting your hands (metaphorically) dirty.

Shop our picks for the best jelly beauty products below.

1 e.l.f. Cosmetics Jelly Pop Juicy Gloss

e.l.f. cosmeticse.l.f. cosmetics

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This new release from e.l.f Cosmetics reminds us of the sticky-sweet glosses of our childhood—in the best way.

2Shiseido Waso Fresh Jelly Lotion

Shiseido jelly beautyShiseido jelly beauty

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This ultra-chic lotion starts out as a jelly and turns into a super moisturizing liquid upon application.

3Farsali Jelly Beam Highlighter

Farsali jelly highlighterFarsali jelly highlighter

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This gorgeous highlighter leaves behind a wet, satin-y (rather than sparkly) finish, and is available in three rose gold shades.

4Inc.Redible You Glow Girl Iridescent Jelly

Inc.Redible jelly highlighterInc.Redible jelly highlighter

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Available in pink, iridescent white, peach, and gold, these jelly highlighters can be mixed and matched for a multi-dimensional finish.

5Clinique Dramatically Different Hydrating Jelly

Clinique jelly moisturizerClinique jelly moisturizer

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The cult favorite Clinique moisturizer (the yellow bottle everyone and their mother has used at some point in their lives) got a jelly formula update we love.

6Belif Aqua Bomb Jelly Cleanser

Belif jelly maskBelif jelly mask

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This jelly-to-foam cleanser removes makeup while hydrating your skin.

7Dior Hydra Life Glow Better Fresh Jelly Mask

Dior jelly maskDior jelly mask

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A three-minute mask that leaves skin looking and feeling refreshed—and is a joy to apply, thanks to its bouncy feel.

8Givenchy Bouncy Highlighter Cooling Jelly Glow

Givenchy jelly highlighterGivenchy jelly highlighter

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A stunning highlighter that actually has a cooling effect when applied to skin? Sign us up.

9Glossier Milky Jelly Cleanser

Glossier milky jelly cleanserGlossier milky jelly cleanser

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Glossier’s Milky Jelly Cleanser is beloved for a reason. If you haven’t experienced the soothing texture of this cleanser, we suggest adding it to your cart pronto.

10 ColourPop Jelly Much Eyeshadow

ColourPop jelly eyeshadowColourPop jelly eyeshadow

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Leave it to ColourPop to create super pigmented eyeshadows in 24 shades and delightful jelly textures—at only $8 a pop.

11Almay Make Them Jelly Hi-Lite

Almay jelly highlighterAlmay jelly highlighter

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Available in pink or gold, this highlighter is a dream if you like a holographic finish.