It’s official: There’s going to be a Taylor Swift TV channel (kind of)

Given our obsession with this ridiculously talented pop star, the factthat Taylor Swift just dropped a DirecTV channel via AT&T  is making us lose our minds. In a good way, of course.

The channel, called Taylor Swift NOW, will play Taylor Swift-related content all day long. We’re talking video concert footage, music videos, behind-the-scenes clips and more.

Here’s what AT&T’s John Stankey said about the channel:

"Taylor Swift NOW is one of many exciting things we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal. We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere."


Apart from the obvious convenience of having Taylor’s tunes available at all times, the channel will show “special glimpses into Taylor’s life and work spanning her entire career” and “commentary from Taylor herself.”

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Okay, okay. We know what you’re thinking. ALL OUR CHRISTMASES HAVE COME AT ONCE!

Look out for a preview on social media in the coming weeks!

Pure joy. Taylor Swift forever!

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