Item Of The Day: Naked Undies

With a name like Naked Undies, how can you not be intrigued? In all reality, the brand new company sells few undies at present, however they have multiple products launching over the next few so keep your eyes out. Everywhere we look, those in the know extoll the virtue of an amazing basic T. It can be dressed up or down, worn to bed or out on the town, I’m not telling you guys anything you don’t know… But Naked Undies definitely got the memo and has in fact incorporated this bed to street to drinks ethos into the DNA of their brand. But a great name and solid premise can only take you so far; what is most intriguing about the Naked Undies line is the tremendous quality of their products. These are in fact, dream-worthy cottons. Not to mention they’re eco-friendly AND 10% of all orders is donated to the Banfield Charitable Trust Animal Rescue which is always a plus in my cosmic checks and balances book. I don’t understand how a cotton that soft can be eco-friendly and help save animals. Science, I suppose. And altruism. But I digress. I had a chance to speak with one of the creators of Naked Undies, wonderful Molly, so I’ll leave it to her to tell you guys a little more about a company sure to be all over the scene and your screen in a femtosecond. Without further ado:

HG: How did you take the plunge and start the company?

MS: I was working in Hollywood and my business partner was a stylist and we decided there was a need for really amazing loungewear in the market.

HG: So true. What is a piece of advice you have for others looking to start a business?

MS: Be prepared for long hours and lots of problem solving in the 11th hour!!

HG: What’s your favorite piece of the collection?

MS: It is hard to choose a favorite, but I am really excited about the Ashton sweatshirt that comes out next week. It is so comfortable and easy.

HG: Words I love to hear! Speaking of words, what are the three key words that describe both Naked Undies and the type of girl that wears them?

MS: Chic, timeless and witty.

HG: What are three things you want HG readers to know about NU that they wouldn’t know at the surface?


1. Our dogs (Puppy and George) come to every design meeting…we need them for inspiration… ?

2. Rachel and I are college friends, turned best friends, turned business partners, turned neighbors.

3. Naked Undies is made in the USA and eco-conscious.

While my personal favorite right now is the “Davie T Reversible V” (hello two-for-one), I had a hard time deciding as I also loved the “Charlie Lounge/Sleepshirt” and the “Danny Robe” and the “Bobbie Lounge Pant”…you get the idea.

I could go on but, for all our sakes I won’t.

HG readers get 15% off for a limited time with the code “HGNU15” so step on it!