Item of the Day: butter LONDON Nail Polish

We all appreciate good nail art. Here on HelloGiggles, we have an entire daily column dedicated to featuring the best and most creative designs submitted by our readers. Giggler-in-Chief Zooey loves to rock adorable nail art on the red carpet and the trend of unique motifs and fierce shades has spread throughout the rest of Hollywood as well, it seems.

Out of frustration for the inevitable second-day-chip, we’ve upgraded in recent years to longer-wearing, chip/scratch resistant Shellac manicures that last up to three weeks. Gel has replaced acrylic as the go-to long term option. However, regular ol’ nail polish has kept a strong hold on the average consumer, many citing the difficulty in getting an at-home shellac mani just right.

That’s where Butter LONDON comes in.

Of course, we all know our OPI colors, I’m Not Really a Waitress and Lincoln Park After Dark being two of the more popular shades. Those little square Essie bottles are simply adorable, and no one can resist their award winning, best-selling classic Ballet Slippers for an easily paired shade. Sometimes though, we get a bit bored with the same old thing.

After having tried (and subsequently purchased) a few shades from my local Ulta, I can safely agree that butter LONDON is officially my go-to brand for fun, pigment-heavy nail polish when I just don’t have the money to spend on multiple Shellac manicures a month.

The bottles are a bit pricier than OPI and Essie (about $14 a pop), but are considerably less than their designer-brand counterparts Chanel and NARS, which run anywhere from $19-$27 a bottle. For a mid-range prestige polish, LONDON does it all.

So get your fingers and tootsies ready and head over to your local cosmetic shop when you can to pick up a bottle for yourself… you won’t be disappointed.

Featured images via and butter LONDON’s amazing Pinterest page.

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